Targeted Marketing? Surely not!

December 21, 2018

It appears that luxury watch manufacturers are now taking advantage of SEO techniques to target the affluent! Shock, horror, I hear you say! Well, it is about time. Historically, and that seems a strange phrase to use in terms of the internet, these manufacturers have relied heavily on organic traffic and brand reputation and have been somewhat invisible in search results. Business intelligence Company L2 have released a report indicating…


Celebrity watch watch – Sir Richard Branson

December 17, 2018

This is the first post in a new series, looking at the watches worn by celebrities. If you are in the market for a new watch, you may want to consider looking at what your favourite celebrity is wearing. If it’s good enough for them, right? Right? Now, normally, I am not impressed by celebrities flaunting their wealth and their material gains. But, when it comes to watches, many of…


Review: Breitling Superocean Heritage Chrono 46

December 10, 2018

The Brand Founded in 1884 in Grenchen, Breitling are one of the last independent, family-run Swiss watchmakers. With a tradition of fine-precision chronometers designed with the aviation industry in mind, Breitling have long been considered at the forefront of quality watchmaking. How does it look and feel? The first time you put this watch on your wrist, you can feel the quality just oozing out of it! The steel mesh bracelet looks…


Brand Focus: Bell and Ross

December 7, 2018

Bell & Ross are luxury French watch manufacturers founded in 1992 by the Swiss watch designer Bruno Belamich and his business associate Carlos A. Rosillo. In the early days, their watches were made by a German manufacturer called Sinn. Early models carried the logo of both Sinn and Bell & Ross. In 2002, Bell & Ross took the decision to break free from this relationship and began manufaturing their watches in La Chaux-de-Fonds,…


Going to Singapore?

December 4, 2018

If you are planning a trip to Singapore, why not stop off at the new Patek Philippe boutique?! Cortina, the watch retail chain, spent four months and around $3 million renovating the store in ION Orchard, a premium shopping mall. At around 265 square metres, it will be the largest Patek Philippe boutique in South-East Asia. It has a “private” door for customer discretion, plus an improved showpiece for the…