Rent a watch?

Watch rental is a new concept currently being operated by a Company called Eleven James in the United States. It is a membership club and they rent luxury watches to their customers. For a fee of $149 per month, they receive a new timepiece every quarter. Sounds like a good idea, but will this catch on in the UK? Take a look at the video, in which the CEO of Eleven James, Randy Brandoff, discusses the club in more detail.

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