The Brand

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With the famous logo, Armani will always attract attention and be seen as a brand of style and quality. Emporio Armani, as a sub-brand, was founded in the early 1980’s and then, in the late 1990’s and thanks to a licensing agreement with Fossil, Emporio Armani watches came about. The partnership continues today and produces a wide range of popular and affordable timepieces.

Emporio  Armani AR1400

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With a stylish modern design and black ceramic bracelet, the Emporio Armani  AR1400 gents watch is a very nice looking timepiece. The ceramic material used for the bracelet uses the same material as is used in both aeronautics and engineering. The look and feel are testament to this. Quartz movement ensures that its timekeeping is exceptionally accurate, it has a 42mm case and is water resistant to 30 metres. Add scratch-resistant crystal mineral glass, index hour markers, the famous Armani logo and you have yourself a watch!

So that’s the overview, but how does it actually perform in practice and what do I really think of this watch?

Well, first things first, it is visually very appealing. The black ceramic looks cool and sophisticated. And, being ceramic, is highly scratch-resistant as well, although not if you drop it, as it can shatter! Another downside of the ceramic bracelet is that it feels too light on the wrist. That may just be a personal opinion, though, as I like to know I am wearing a watch!

I really like the face of this watch, I have to say. The white hands and Roman numerals really stand out against the black face, as do the three subtle sub-dials. My one criticism in this area, though, would be the date window, which I feel is a little intrusive and I could really do without altogether.

Internally, although not an automatic, which would have escalated the cost,  features Japanese Quartz movement and, in practice, has proven to be highly accurate. A nice clasp as well, being of the hidden deployment type.

Conclusion

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If you want a stylish,  modern-looking and accurate watch, with a designer name (albeit made by Fossil),  then you will no doubt be more than happy with this offering. It will keep good time which, after all, is the real purpose of a watch, is it not?! Your uninitiated mates may also be impressed by the Armani logo, if this is also something you care about!

All in all, not a bad timepiece, particularly at the bargain price of just £249.99.