There is nothing more embarrassing than pretending to know all about something, then getting the pronunciation wrong!
You can guarantee that some smart ass will be only too happy to correct you and, in all likelihood, point and laugh at you whilst mocking you in front of all your mates. Hang on, playground flashback!
Seriously, although I may be exaggerating, it can make you look a little silly if you do happen to mispronounce. But, if you don’t know, you don’t know, right? Well, wrong actually! The guide below will help you understand the correct pronunciation of most of the popular watch brands.
Watch Brand Pronunciation Guide
| A. Lange & Sohn | Ah-Lahn-Guh Und Zo-Nuh |
| Alain Silberstein | Ala Silber-Shtien |
| Alpina | Al-Pee-Nuh |
| Andersen Geneve | Andersen Geneeva |
| Armand Nicolet | Are-Mahnd Nik-O-Lay |
| Arnold & Son | Arnold & Son |
| Audemars Piguet | Awe-Duh-Mahr Pee-Gay |
| Ball | Ball |
| Baume & Mercier | Bown and Murse-ee-ay |
| Bédat | Bay-dah |
| Bell & Ross | Bell & Ross |
| Blancpain | Blonk-Pan |
| Boccia | Bosh-ia |
| Bovet | Bo-Vay |
| Breguet | Breh-Gay |
| Breil | Brile |
| Breitling | Bright-Ling |
| Bremont | Breh-Mon |
| Bulgari | Bul-Guh-Ree |
| Bulova | Bull-Uh-Vuh |
| Burberry | Burberry |
| Calvin Klein | Calvin Klein |
| Carl F. Bucherer | Carl F Boo-Kur-Ur |
| Cartier | Karr-Tee-Ay |
| Casio | Casi-Yo |
| Certina | Certina |
| Chanel | Shan-El |
| Chase-Durer | Chase Dur-Ur |
| Chaumet | Sho-Meh |
| Chopard | Show-Pard |
| Citizen | Citizen |
| Corum | Kor-Um |
| Cuervo y Sobrinos | Kwer-Vo ee So-Bree-Nohs |
| Custos | Coo-Stohs |
| Cyma | See-Muh |
| Daniel Roth | Daniel Rote |
| De Bethune | Deh Bet-Oon |
| De Grisogono | De Gris-O-Gono |
| DeWitt | Deh-Vitt |
| Dimier | Di-Myer |
| Dior | D’Yor |
| Doxa | Dox-Uh |
| Ebel | Ay-ble |
| Edypoi | Eddie-poy |
| F P Journe | F P Zhurn |
| Favre-Leuba | Fahv Lube-Uh |
| Franc Vila | Frahnk Vila |
| Franck Muller | Frahnk Myou-Ler |
| Frédérique Constant | Fred-ur-eek Con-Stahnt |
| G-Shock | G-Shock |
| GC | GC |
| Gérald Genta | Gerald Jen-Tuh |
| Girard-Pirregaux | Zhee-Rahrd Pair-Uh-Go |
| Glashütte Original | Gloss-who-tuh Or-ig-in-ahl |
| Glycine | Gly-seen |
| Graff | Graff |
| Graham | Graham |
| Greubel Forsey | Groib-uhl Force-ee |
| Gucci | Gu Chi |
| Hamilton | Hamilton |
| Harry Winston | Harry Winston |
| Hautlence | Ott-Lance |
| Hermes | Her-Mes |
| Hublot | U-Blow |
| Hugo Boss | Hyu Go Boss |
| Hysek | High-sek |
| IWC Schaffhausen | I W C Shaff-howz-in |
| Jacob & Co | Jacob & Company |
| Jaeger-LeCoultre | Zhey-zher Leh-Koolt |
| Jaquet Droz | Zhock Ay-Droh |
| Jean Dunand | Zhahn Due-nahnd |
| JeanRichard | Zhahn Ree-Shard |
| Kobold | Ko-bald |
| Laurent Ferrier | Lauro Fer-Yeh |
| Limes | Lee-mez |
| Linde Werdelin | Linda Verdilin |
| Links of London | Links of London |
| Longines | Lawn-jeen |
| Louis Érard | Loo-ees Air-ahrd |
| Louis Moinet | Loo-ee Mwah-nay |
| Louis Vuitton | Lou-ee Vwee-tahn |
| Luminox | Lumi Nox |
| Maurice Lacroix | Morris Lah-kwah |
| MB&F | M B And F |
| Meistersinger | My-ster-singer |
| Mido | Mee-doe |
| Milus | Mee-loose |
| Mondaine | Mon Denn |
| Montblanc | Mohnt Blonk |
| Montres Militaires | Mon-Tre Militer |
| Moser | Mo-Zer |
| Movado | Muh-vah-doe |
| Mühle Glashütte | Mew-luh Glass-hoo-tuh |
| Nomos | No-mose |
| Nooka | Noo-ka |
| Officine Panerai | Off-ih-chee-nay Pan-ur-eye |
| Omega | O-may-guh |
| Oris | Oris |
| Parmigiani Fleurier | Pahrm-ih-zhah-nee Flur-ee-ay |
| Patek Philippe | Pah-Tek Fill-eep |
| Paul Picot | Paul Pih-co |
| Perrelet | Pair-eh-lay |
| Peter Speake-Marin | Peter Speak-Marin |
| Piaget | Pee-ah-zhay |
| Porsche | Por-sha |
| Rado | Rah-doe |
| Ralph Lauren | Ralph Lor-en |
| Raymond Weil | Remon Vey |
| Richard Mille | Ree-shard Meehl |
| Roger Dubuis | Roe-zher Do-bwee |
| Rolex | Rolex |
| Rotary | Rotary |
| Seiko | Say-Ko |
| Shinola | Shai Nola |
| Sinn | Zin |
| Swatch | Swatch |
| TAG Heuer | Tag Hoi-ur |
| Thomas Sabo | Thomas Sabo |
| Tissot | Tee-so |
| Tudor | Tu-Dor |
| Tutimar | Too-tih-muh |
| TW Steel | T W Steel |
| U-Boat | You Boat |
| Ulysse Nardin | You-leese Nahr-dan |
| Universal Genève | Universal Jeh-nev |
| Urwerk | Oor Verk |
| Vacheron Constantin | Vash-er-ahn Kon-stan-tan |
| Van Cleef & Arpels | Van Cleef & Ahr-pell |
| Victorinox | Vick-tor-ih-nox |
| Vulcan | Vull-can |
| Wenger | Wen-ger |
| Wittnauer | Wit-now-ur |
| Wyler Genève | Vee-ler Jeh-nev |
| Xemex | Zem-ex |
| Zenith | Zeh-nith |
This is definitely useful, especially for emcees and speakers. Getting names pronounced wrong in a formal event is more than embarrassing. It could cost them their reputations. But I guess the worst part is those who work in these companies mispronounced their own brand’s name. Interesting guide.
Yes, unforgiveable if you actually work for the Company, but it happens!
Thank you for your comments, Kenny.
This is quite the list. I have to admit that I know nothing about watches. Now at least I can pronounce the names correctly!
Always a good start, Tina. Thank you for stopping by.
Haha I like it! Who would have thought there were so many watch brands out there. Little did I know I was pronouncing my $500 Tissot watch completely wrong. I was saying ‘Tiss Ot’ – You know the way that its spelled. How confusing these watches can be. I’ll be sure to remember from now on.
If nobody has pointed it out before, you can be forgiven for not knowing.
Thank you for your comments.
This is great! I never knew the H was silent in Hublot, thanks.
Glad to help. Thanks for stopping by Jeremy.