TAG gets connected!

July 5, 2020

The world’s first Swiss-made smartwatch is upon us. Yes, the Swiss have finally succombed to the modern age! TAG Heuer announced their new smartwatch, or ‘connected watch’ in TAG-speak, at Baselworld 2015. Although they did not have anything to show at the time, it is fair to say that the appetite of the masses was well and truly whetted! It was finally unveiled in 2016 in New York by LVMH president Jean-Claude…

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