Celebrity Watch Watch: Will.i.am is getting Smart!

Musician Will.i.am and the technology Company he founded, i.am+, have launched a brand new smartwatch (or wearable smartphone!) called the Dial. The device has it’s own built-in personal assistant called AneedA, which works in a similar way to Siri or Cortana. It also offers FREE streaming of over 20 million music tracks and a FREE bluetooth headset. Users will be able to make calls and send text messages, thanks to the wi-fi…

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Stardust, or the new Rolex?!

Which is easier to come by, stardust or the 2016 Rolex Oyster Perpetual Chronograph Daytona? Oooh, aaah! When Rolex unveiled the long-awaited new Daytona at Baselword 2016, there were audible gasps and visible drooling from many watch collectors and aficionado’s. There is no doubting the beauty of this timepiece and it has become one of the most talked watches. It was the first update for the Daytona since 2000 and the…

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Designer Luxury – contradiction in terms?!

Thinking about purchasing a new watch? Thinking about purchasing a designer watch? Thinking about purchasing a luxury watch? What is the difference and are the two terms mutually exclusive? Luxury Watch – status symbol Luxury watch is a term used to describe timepieces at the top end of the market. We’re talking Patek Philippe, Audemars Piguet, IWC, Rolex, Omega, Breitling, etc., you get the picture! Finely crafted, Swiss-movement, costing more than…

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Targeted Marketing? Surely not!

It appears that luxury watch manufacturers are now taking advantage of SEO techniques to target the affluent! Shock, horror, I hear you say! Well, it is about time. Historically, and that seems a strange phrase to use in terms of the internet, these manufacturers have relied heavily on organic traffic and brand reputation and have been somewhat invisible in search results. Business intelligence Company L2 have released a report indicating…

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Celebrity watch watch – Sir Richard Branson

This is the first post in a new series, looking at the watches worn by celebrities. If you are in the market for a new watch, you may want to consider looking at what your favourite celebrity is wearing. If it’s good enough for them, right? Right? Now, normally, I am not impressed by celebrities flaunting their wealth and their material gains. But, when it comes to watches, many of…

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Review: Breitling Superocean Heritage Chrono 46

The Brand Founded in 1884 in Grenchen, Breitling are one of the last independent, family-run Swiss watchmakers. With a tradition of fine-precision chronometers designed with the aviation industry in mind, Breitling have long been considered at the forefront of quality watchmaking. How does it look and feel? The first time you put this watch on your wrist, you can feel the quality just oozing out of it! The steel mesh bracelet looks…

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Brand Focus: Bell and Ross

Bell & Ross are luxury French watch manufacturers founded in 1992 by the Swiss watch designer Bruno Belamich and his business associate Carlos A. Rosillo. In the early days, their watches were made by a German manufacturer called Sinn. Early models carried the logo of both Sinn and Bell & Ross. In 2002, Bell & Ross took the decision to break free from this relationship and began manufaturing their watches in La Chaux-de-Fonds,…

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Going to Singapore?

If you are planning a trip to Singapore, why not stop off at the new Patek Philippe boutique?! Cortina, the watch retail chain, spent four months and around $3 million renovating the store in ION Orchard, a premium shopping mall. At around 265 square metres, it will be the largest Patek Philippe boutique in South-East Asia. It has a “private” door for customer discretion, plus an improved showpiece for the…

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Waterproof watch? I don’t think so!!

Some time ago, I found out, to my peril, that a waterproof watch does not do what it says on the tin! Splashproof, maybe, but waterproof – oh no!! So what exactly is the difference between waterproof, water resistant, splashproof, or any other term the watch manufactureres care to throw at us? This guide will help you and, hopefully, prevent your beloved timepiece from actually disintegrating at the mearest sniff…

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Whole Different Galaxy!

I’ll put it out there, I am not a fan of Apple. Shock, horror, hide my address for fear of hate mail! I am sure all the hoards of people who own an Apple product, any Apple product, absolutely love it and will not hear a word said against it. But, I have never been a fan. I find their products over-rated, over-complicated, over-expensive and quite manipulative. What I mean…

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