When is a Breitling not a Brightling!?

No, it’s not a joke, so don’t wait for the punchline! This post is about how to identify a fake watch from a genuine watch. As with many high-value items, there will always be unscrupulous people trying to take advantage of others by passing off inferior and, often, useless replicas as the real deal. It is easy to spot a cardboard box being passed off as a detached luxury house…

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Review: Omega Seamaster Planet Ocean GMT

 The Brand Founded in 1848 in La Chaux-de-Fonds, Switzerland, by Louis Brandt under the name of La Generale Watch Co. The Omega name beame so popular that it was spun off and the Omega Watch Co was formed in 1903. They were chosen as the official timekeepers for Britain’s Royal Flying Corps combat units in 1917 and for the American Army in 1918. Omega are also famous for being the…

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The Top 50 Watch Brands?

Everyone who is interested in watches will have their own favourite brand. As such, it is very difficult to compile a definitive list of the top brands. Do you list them by popularity in terms of number of sales, revenue, popularity, or some other means? Whichever way you choose, there will always be conflicting opinions. That is the nature of the beast, I guess. If we all liked the same,…

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Review: Hublot Classic Fusion Berluti

Hublot have a habit of collaborations, such as Hublot Big Bang Unico Bi-Retrograde Paris Saint-Germain Hublot Big Bang Ferrari Speciale Unico Ceramic Well, they have gone and done it again! They have teamed up with Berluti, the Italian company who are widely considered to be one of the world’s finest shoemakers. But, no the partnership is not going to be making shoes, so we don’t need to change the genre of…

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Tiffany – not just jewellery!

Tiffany & Co are, of course, well renowned for their prestigious high-end jewellery. But, that is not all they produce, oh no! Did you know that they have actually been manufacturing watches for over 150 years. Famously, they gave President Franklin D. Roosevelt a watch as a birthday gift in 1945. Swatch or Patek – hmm, let me think! More recently, Tiffany have attempted to collborate with more well-known watch manufacturers…

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Celebrity Watch Watch: What does Iron Man wear?!

Welcome to another installment of our celebrity watch watch feature, where we look at watches worn by the rich and famous! This time, we are focusing on Iron Man actor Robert Downey Jr. In this video, the lucky chap talks about his collection of watches, where they came from, or what they mean to him. Watch this on The Scene. The watches featured in the video are: Breitling ‘Pathfinder’ Jaeger-LeCoultre AMVOX3 Tourbillon…

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Celebrity Watch Watch: Will.i.am is getting Smart!

Musician Will.i.am and the technology Company he founded, i.am+, have launched a brand new smartwatch (or wearable smartphone!) called the Dial. The device has it’s own built-in personal assistant called AneedA, which works in a similar way to Siri or Cortana. It also offers FREE streaming of over 20 million music tracks and a FREE bluetooth headset. Users will be able to make calls and send text messages, thanks to the wi-fi…

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Stardust, or the new Rolex?!

Which is easier to come by, stardust or the 2016 Rolex Oyster Perpetual Chronograph Daytona? Oooh, aaah! When Rolex unveiled the long-awaited new Daytona at Baselword 2016, there were audible gasps and visible drooling from many watch collectors and aficionado’s. There is no doubting the beauty of this timepiece and it has become one of the most talked watches. It was the first update for the Daytona since 2000 and the…

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Designer Luxury – contradiction in terms?!

Thinking about purchasing a new watch? Thinking about purchasing a designer watch? Thinking about purchasing a luxury watch? What is the difference and are the two terms mutually exclusive? Luxury Watch – status symbol Luxury watch is a term used to describe timepieces at the top end of the market. We’re talking Patek Philippe, Audemars Piguet, IWC, Rolex, Omega, Breitling, etc., you get the picture! Finely crafted, Swiss-movement, costing more than…

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Targeted Marketing? Surely not!

It appears that luxury watch manufacturers are now taking advantage of SEO techniques to target the affluent! Shock, horror, I hear you say! Well, it is about time. Historically, and that seems a strange phrase to use in terms of the internet, these manufacturers have relied heavily on organic traffic and brand reputation and have been somewhat invisible in search results. Business intelligence Company L2 have released a report indicating…

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